Aluminum Trade Fair in the US

Aluminum trade fair in question was 100% exactly about our industry, on May 28th and 29th was our second time to attend that trade fair. They're all there, all of our competitors are there,and our customers also at the show. 

Aluminum USA is a handful of smaller  more focused trade fair that  we absolutely must -attend for the company. Being at the right place and at the right time is so important, talk to people in the industry, check out competitors, make friends with competitors too who sometimes also become customer with repeat business.

 So in short, "it's hard to quantify the positive value of attending these things. But it's impossible to understate the negative value of missing them."